Our Story
Whiskey Gulch Outdoors was founded in Montana by two lifelong friends who grew up hunting and fishing together. They became close at the University of Montana, spending every free moment chasing elk, fishing rivers, and living the outdoor life they loved.
Whiskey Gulch takes its name from a late-night moment fueled by cheap Canadian whiskey and our deep love for exploring Montana’s wild places. While sharing a bottle of Black Velvet and pouring over a map, we came across a backroad named Whiskey Gulch. The name hit us instantly rough, honest, and unmistakably Montana.That moment became the foundation for the brand. To stay up late hootin’ with the owls and wake up to soar with the eagles.
Today, Whiskey Gulch Outdoors creates technical apparel and gear designed and tested in real Montana conditions. A portion of every sale supports the Clark Fork Coalition and other local organizations working to keep Montana’s public lands wild, waters clean, and the state free for future generations.
This isn’t just clothing it’s a tribute to the Montana we love, and the one we want our kids to grow up in.
Know a Montana organization doing great work?
Tell us who they are we’d love to learn about them and possibly team up.
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Our Mission
At Whiskey Gulch Outdoors, our mission is to create gear for the moments that matter most on the river, in the field, and in the wild places we call home.
We are committed to building high-quality, performance-driven apparel while protecting the lands and waters that make this lifestyle possible. Every piece we create is rooted in purpose, built to last, and designed to support the pursuit of something greater.
