{"product_id":"gulch-guard-t-shirt","title":"Gulch Guard T Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe tested a lot of performance shirts before landing on these.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMost either felt cheap, lost their sun protection after a few washes, or the prints cracked and peeled. We wanted something better — something that actually holds up to real days on the river.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGulch Guard is the shirt we wear ourselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s made from a premium technical polyester that feels soft on your skin and moves with you without clinging or stretching out. The fabric is lightweight, breathable, quick-drying, and built to handle sun, sweat, and river water while staying comfortable all day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat makes these shirts different is the sublimation printing process. Instead of ink sitting on top of the fabric, the artwork is dyed directly into the fibers. This means the design becomes part of the shirt itself  it won’t crack, peel, or fade, no matter how much sun it takes or how many times it’s washed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe protection actually improves the more you wear and wash it. These shirts carry the Skin Cancer Foundation’s Seal of Recommendation and deliver strong UPF 50+ sun protection on covered areas. 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